Creating with
purpose
ABOUT Salomón Gómez
I’m Fernando “Salo” Salomón Gómez Saravia, a Senior Multimedia Designer and Brand Strategist with over 12 years in the industry, driven by purpose and people. I believe, as Marty Neumeier defines it, that “A brand is a result. It's a customer's gut feeling about a product, service, or a company. It's not what you say it is, it's what they say it is. A brand is your reputation.”
As the founder of Brandarah, a Multimedia Studio in Mérida, Yucatán; I focus on building meaningful brand identities and crafting multimedia content that blends creativity with strategy.
My Journey
WHY I DO WHAT I DO
Creativity runs in my blood. My family owns the second oldest advertising agency in the history of Nicaragua, Carlos Cuadra Cardenal where I first learned the art of visual storytelling and brand communication. Since then, I’ve built a multidisciplinary career across countries and industries, blending creative intuition with strategic thinking.
In Guatemala, I worked with Studio Domus, an architecture and interior design firm, producing world-class keynote presentations that helped sell multimillion-dollar building and interior design projects. I also collaborated with Fuera de La Caja an Advertising Agency from Venezuela working with major brands such as Castrol, General Mills, Camel, Winston, CONCACAF, and Nature Valley, developing impactful visual campaigns for Latin America.
Later, in the United States, I worked in Reno, Nevada as a Photogrammetrist, creating 3D topographic models using Virtual Surveyor and Pix4D to assist civil engineers in analyzing land contours and water flow an experience that strengthened my technical and spatial design abilities.
During that time, I also collaborated with a Canadian apparel brand founded by a Filipino couple, developing their identity and online store to support their mission of funding social programs through fashion.
Finally, I joined SFI Health, an Australian company specializing in vitamins, minerals, and probiotics, as a Graphic Designer, crafting visual systems that communicated science with emotion and trust.
Now based in Yucatán, Mexico, I lead Brandarah®, helping international brands and agencys grow.
Brands such as Opigrafik one of Guatemala’s top outdoor advertising company, McCann World Group through CCCP, Nicaragua’s leading advertising agency producing 3D and motion graphics for Compañía Cervecera de Nicaragua (Victoria, Toña, D’Frutta, Fuente Pura), and with Cargill on content for Tip-Top, Delicia, and other Central American brands. Mente Capital in Yucatán, Mérida, México and many more.